Future Commerce

Posts By

Brian Lange

Eat, Drink, and Be Wary: the Nature of Human Consumption

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Quantum Yeet: Entering the Quantum Age

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From the Mailroom to The Boardroom: Reevaluating Your Brand’s Fundamentals

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Tru$t is the New eCommerce Currency: How to Build Customer Trust That Drives Revenue and Retention

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The Asynchronous Fiction

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A Marketer's Guide to the Multiverse of Madness

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NO DAYS OFF: Use Data To Build a Peak Subscription Channel

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More Than Consumers: Enabling Altruistic Commerce

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The Texting Trial: Making SMS Marketing Feel Human

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"Live Better": Part 2

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Live Better: Part 1

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The Great Bundling

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How Now Brand Cow: On Operational Efficiency in eCommerce Tech

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A Sonnet: A Brand’s New Infatuation Dissipates Like Early Dew

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Dazed and Confused: Post-Pandemic Puberty

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Rethinking Brand Power Structures

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So You Think You're a Collector

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Experimentation as Insurance Against Expectation Inflation

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Phenomenological Brands

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Proselytize

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Your 2020 Body is a Dataland

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Your Body is a Dataland

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Black Friday Aubade

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Yet Another Gift Guide

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The Existential Brand Part 2: Risks Are All We Have Left

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The Existential Brand Part 1: Teleological Progress

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The Enthusiast Economy

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Storytelling is Insufficient

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The New Dada: Absurdism, Maximalism, and the Generational Divide

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Baby Steps: An Innovation Framework

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Nostalgia as a Security Blanket

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Home Gardens: A Leading Indicator of Changing Consumer Defaults

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It's Time To Build Things That Last

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The New Abnormal

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When Authentic... Isn't

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Small-Town USA in March 2020: A Photo Essay

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The Terrible Timing & Missed Opportunities of Retail Seasonality

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If you're discounting to keep customers, you've already failed.

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New Decade, New Boundaries

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Who Lines Up On Black Friday?

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The Overkill Economy

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On Replica Sneakers and the Value of Art

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Merchants Cannot Live By Brand Alone

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Shop Like It's Your Job

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Audience-First Commerce is Your Terroir

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Not All Friction is Bad

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The Future, Realized

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