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Experimentation as Insurance Against Expectation Inflation
Since the future is murky, companies that experiment win. There are many paths possible, so why not bet on a lot of them? Experimentation is a sure hedge against expectation inflation.
By
Brian Lange
LATEST PODCASTS FROM FUTURE COMMERCE
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Non-Fungible Podcast
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“Adorkable” Brands, Blands, and CARLY
feat. Ben Schott, Bloomberg
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February 11, 2021
“The Most Sustainable Product is One That Already Exists”
feat. Adam Siegel, Founder of Recurate
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Latest Articles
INSIDERS
How Platform Maturation Begat Product Innovation
By
Phillip Jackson
INSIDERS
Embracing Your Brand’s “Unsavory” Provenance
By
Mitch C. Olsen, Ph.D.
INSIDERS
The Changing of the Guard Signals A Coming Post-Innovation Age
By
Phillip Jackson
Announcements
Vision 2021: Forecasting the Future of Consumerism Shaped By Recent Rapid Shifts in Digital Engagement
By
Phillip Jackson
INSIDERS
Phenomenological Brands
By
Brian Lange
INSIDERS
In Corporations We Trust
By
Phillip Jackson
STEP BY STEP: A NEW MINISERIES ON HOW TO build your eCommerce business
LATEST PODCASTS
[Step by Step] What Tools Can Help Me to Tell My Brand Story?
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December 14, 2020
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Announcements
Vision 2021: Forecasting the Future of Consumerism Shaped By Recent Rapid Shifts in Digital Engagement
By
Phillip Jackson
Announcements
The DIY Era: Retail Opportunity in the Passion Economy
By
Phillip Jackson
Announcements
Retail is being reborn
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Phillip Jackson
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New report details brands that will survive in 2020
By
Phillip Jackson