What does it mean to build brands and products that people can't live without?? Join Ingrid Milman Cordy, as she tries to answer that question and explores what it takes to make brands, products, and services hit the right recipe of connection, relevance, emotional attachment, and, of course, profitability. This is not just another eCommerce podcast, nor is it just another omnichannel podcast. This is a podcast for human-centric retailers.
Ingrid is a digital native, equal parts creative and analytical in her approach. She brings over a decade of experience in eCommerce and digital marketing strategy, working on large-scale omnichannel projects for beauty and fashion brands like MAC Cosmetics, Clinique, John Varvatos, Sam Edelman, Ann Taylor/LOFT, and e.l.f. Beauty. After 6 years in eCommerce at The Estee Lauder Companies, she moved to the agency side and oversaw the relaunch of Pepsi’s global loyalty program, through a digital-first lens. She has since transitioned back to the brand side, leading talented teams at Ann Taylor/LOFT and e.l.f. Beauty to achieve triple-digit growth in revenue on both DTC and Amazon businesses. She joined Nuun Hydration in 2020 to head up their Digital Marketing and eCommerce team, and helped lead them through their acquisition by Nestle Health Science in 2021.
She is a well known voice and trend “de-mystifier” on the topic of eCommerce and digital marketing, appearing on retail podcast Future Commerce as a recurring guest host, as well as a regular speaker at the eTail East/West, NRF, The Retail Coalition, and SXSW conferences.