Neeraj Gunsagar is the CEO of Byte. Acquired by Dentsply Sirona for over a billion dollars in an all cash deal in less than three years, Byte is a top rated, mission driven leader, disrupting the dental industry by giving customers access to at home invisible aligners that deliver professional results in half the time and cost of competitors. In this episode, Neeraj shares with us his journey from growing up in the Bay Area with immigrant parents, to studying business at Berkeley, to working at TrueCar for seven and a half years, where he transitioned from CRO to CMO, to meeting with Scott Cohen, the Co-Founder of Byte, for a marketing jam session which ended up turning into a CEO recruiting opportunity. He talks with us about how his parents had an arranged marriage, how he's grown as a leader, why ego is the enemy, and why focusing on customer experience and capital efficiency has led to enormous growth at Byte.
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“You're not going to build a great business unless you recruit great people and let them be. My job is to recruit great people. And when they need my help, I give them my help.”
“One thing that I've noticed is that CEOs and entrepreneurs and executives or whatever it is should constantly be showing their employees that they're in it, like they're deeply in it.”
“Show the people that you're really caring about what they're doing.”
“One of the most important jobs for a CEO after they reach a certain stage is recruiting, if not the most important.”
“Your mind is always expanding and always thirsting for more knowledge, as long as you're willing to give it the opportunity.”
“I want to grow this business, and I want to grow this brand to the most accessible and most affordable oral care brand in the world."
“If you're afraid to open your mouth, you're never going to find your voice.”
“We're changing people's lives. And so that has been the most powerful thing that I've gone through over the last year to understand how important what we're doing is for the world.”
“It might take a little bit longer because you're building from the bottom up rather than the top down. But you'll go there the right way because if you start to grow very fast, your experience is always there to save you.”
“I've seen this with early stage entrepreneurs. Stay healthy. Stay balanced. Because, you know, you can give 18, 19 hours a day for your work. And then if you ignore what's at home and you ignore that, it'll come back to bite you.”
“That's one thing I've learned is recruit great people and let them do their jobs.”