Podcaster Reacts to Hilma Site Launch (New DTC Brand)

Hilma is a wellness company providing clean supplements for a smart, educated, Gen Z audience. Backed by clinical research and rooted in science this brand helps educate its consumer, who trends a bit younger, and is curious about the natural products space. Hilma looks very interesting and has launched on Shopify and Recharge with a subscription and bundle/kit focus. Interesting site design and activations make the site really pleasant to navigate.