"It's Not about the Millennial Customer, It's about the Millennial Mindset"
"Shopping for the home felt like product was falling on your head." Rachel set out to change the way people shop for home essentials online. This dynamic CEO sat with us at Etail East Boston 2019 to talk about being digitally native in the home and bedding category, expanding category to full-home, and leading a brand to dominate a category while remaining pure to a vision. Rachel and SNOWE are experimenting and creating experiential retail while maintaining moment in a category rife with competitors. We think you'll love this interview!