In This Episode You’ll Hear About:

  • How Liz grew up in New Jersey with great parents and a naturally talented salesperson father who was a mentor to her
  • Why, even though she had a great home life, she ran away from home with a friend when still a young teenager and what she learned from that experience
  • How she studied at an art school in Florence, Italy and why that was a transformative time in her life
  • What it was like living in New York as an actress and dancer, making a living and supporting herself in the City
  • How taking the initiative to send a tape and ask for a job as producer on one of her favorite radio talk shows actually led to accepting a marriage proposal on a second date
  • What led to Liz starting her first company called Muffin A Day and what she learned from that experience
  • What she learned from working at Alvarado Street Bakery after she sold her first company, Muffin A Day, and how she found herself on the journey of breaking into the more natural, salty snack market with Pirate’s Booty
  • How an advanced cancer diagnosis brought an even more urgent personal journey with her health that led to the discovery of the pili nut
  • How she began Lavva, what fundraising was like, and what is next for Lavva

To Find Out More:


“Continue putting one foot in front of the next and the customers will meet you there if you have something special.” 

“The consumer really is the strongest advocate you can have.”

“I guess that's really kind of the takeaway is you're never really washed up.”

“Because I'm looking at these macros for how they perform in the body.” 

“We're looking at the right kind of fat paired with whole food to make this cultured medium which became plant yogurt.”

“It doesn't happen overnight. It takes time…”

“I think that there are more and more people who are feeling better longer and want to keep it that way. And they've made themselves students of what works for them.”

“If you're not there for yourself, you really can't be there for anyone else.”

“I do think people want what they want when they want it. And I do think the consumer, our consumer certainly, they're not going to settle.”

“I've had so many failures and so many false starts, and it's about just cut yourself a break and lighten up a little bit. You're doing your best. And just go forward.”