In This Episode You’ll Hear About:
- Ariel’s unconventional path from working in Advertising to starting her own business.
- How Ariel merged her interest in building a brand with her passion for high quality home essentials to start Parachute Home.
- What she did to update investors and show progress in order to secure capital.
- How she took feedback and applied it feverishly to better herself and her company.
- Best lessons learned and tips on hiring the right people based on your own core competency.
- Some of the challenges she faced in building her confidence, and ways she encourages camaraderie and bonding within the Parachute culture.
- Why it’s not rare to see employees of Parachute cardio boxing each other.
- What investors need to feel and see, and what Ariel has done to bring out the “crazy” within her own pitch meetings.
- Her recent $30M Series C round, and why fundraising is like a performance.
- How Ariel measures success, and her focus on building a long lasting brand.
- The moments where Ariel felt most defeated, and how she got back on her feet.
- Ariel’s advice for aspiring entrepreneurs.
To Find Out More:
- “You have to fake it til you make it.”
- “You are investing in the person so much more than the actual idea”
- “I had to let go of my own insecurity regarding the types of people that would be excited to work here.”
- “When you have a great brand that people are inspired by, it becomes a lot easier to recruit people.”
- “You are your own biggest advocate. You must put the excitement and passion on the table so it can be felt and experienced by others.”
- “Nothing is easy, and that’s what keeps it fun.”
- “Everything takes longer than expected.”
- “I think when you have an idea you really believe in, it’s totally worth following that passion.”
- “You have to get used to things going wrong, and moments that are overwhelming.”