From Punches to Profits
Episode 28
November 17, 2020

From Punches to Profits

with Steve Weiss, Founder & CEO of MuteSix

In this episode, Steve Weiss, the Founder and CEO of Mutesix, shares with us his incredible journey, starting from his humble beginnings growing up in New Jersey to accidentally punching his principal at school, which led to a discovery of digital marketing and the development of his first company selling mortgage leads to mortgage companies. We talk about his experience working in the stockroom at Victoria's Secret, his stint as a stand-up comedian, and how running ads on Facebook to bring people to his comedy shows in LA led him to create MuteSix, growing the business 265% year over year, and ultimately getting acquired. Founded in 2014, MuteSix, now an iProspect company, is an award winning full-funnel digital and creative studio providing intelligent ad solutions that grow disruptor brands into enterprise market leaders. As the most awarded Facebook advertising agency with more Facebook and Instagram marketing case studies than any other agency, MuteSix was recently acquired by Dentsu Aegis Network in 2019.

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In This Episode You’ll Hear About:

  • How even as a kid living in difficult circumstances in New Jersey Steve was always driven to survive, carve out his own path and conquer challenges 
  • How an in-school suspension led to the opportunity to teach himself code in the computer lab, which led to a new business using Google to sell mortgage leads
  • How he went to several colleges and even took college for granted while he was building his business selling mortgage leads to mortgage companies before losing it all during the mortgage crisis of 2007
  • Why he ended up working in the stock room of Victoria’s Secret and then went into stand-up comedy while he worked through the loss of his business, wondering what was next
  • Why he moved to LA to pursue comedy, even after a devastating loss in his family, and realized that he could fill his shows because he was great at marketing
  • How being better at marketing than at comedy led him to the opportunity to begin to run ads for clients on Facebook and the start of MuteSix
  • What unique organizational structure and key factors have led MuteSix to see 265% year over year growth for the past four years and what is has been like since being acquired by Dentsu in 2019

To Find Out More:

MuteSix.com

Quotes:

“When people have low expectations of you, when you just are able to take all that kind of energy of negativity and just really reposition it, it really humbles you and it gives you the kind of step up to be successful.”

“It's so important to reconfigure yourself, to look at things from a much bigger picture…”

“I don't think that you should only focus on the things that you're really good at. I think you should focus on the things that are going to grow the business.”

“I always say we got to at the right time. Right place. Right time.”

“I think a lot of times when someone is not successful at a job or career, it's not because they're not good or something, it's because they weren't put in the position to be successful.”

“We wanted to win, but we wanted to win with our team. And I think that camaraderie and that kind of like togetherness, really propelled the business to being something more than just the business.”

“We wanted to really empower entrepreneurs. We wanted to build an environment and get this collective talent together to really drive meaningful impact.”

“There are a lot of things I can do to be successful at making money. But the lasting imprint that you have in this world is the impact that you have in people's lives.”

“I think there's definitely a deep value of being all in on something because so many people or are not all in on anything. They're just half way into ten things where you could be all in on one thing and see success.”

“When I think about leadership, it’s less about what you say and more about what you do.”

“You don't need to find the ideal thing right away. I think that everyone puts pressure on themselves to figure everything out right now, but we all have time on our hands. And it takes time to figure out your path and your mission.”


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