Entrepreneurship as Art
Episode 6
December 19, 2018

Entrepreneurship as Art

With Katie Johnson, Co-Founder and CEO of Carbon38

Welcome to Episode 6 of the Stairway to CEO podcast, I’m your host Lee Greene and today I spoke with Katie Johnson, the Co-Founder & CEO of Carbon38. Katie talks about how she learned to bring out her inner alpha while working as a fitness instructor, how moments of crying in the shower can lead to pushing through boundaries she never thought she could, and how a vision setting workshop in LA helped her create her 5 year vision for the future, which has already begun to unfold.

<iframe frameborder='0' height='80px' scrolling='no' seamless src='https://simplecast.com/e/838a8ff3?style=light' width='100%'></iframe>

this episode sponsored by

No items found.

In This Episode You'll Hear About:

  • How a very young Katie leveraged seasonal Cherry Blossom tourism in her native Washington DC to create a flourishing lemonade-stand business.
  • How she learned to out-alpha a room full of alpha women.
  • How working a room is like performance art.
  • Something unexpected that Katie has in common with Sheryl Sandberg
  • Why getting very specific about your vision for the future is essential.
  • The importance of having soul and spirit as a brand.
  • Why going IPO is not her metric for success.
  • How Katie sees her position as a CEO as a means to a greater end and why she’s in it for the long haul.
  • How she raised capital and created a partnership with Foot Locker.
  • Why you shouldn’t listen to naysayers and doomsdayers.

To Find Out More:



“I think being an artist and being an entrepreneur are exactly the same thing.”

“I put my needle on that record (vision of future success), and I’ve been playing that record in the back of my head and it’s infiltrated all of my decisions since then.”

“I’ve never been allowed in my upbringing, or in my own character, to feel hopeless. I’m an off-the-charts optimist and there’s always a solution.”

“It’s not final until you’re dead, and even then there are negotiations.”

“The bigger I can be, the bigger Carbon can be, the more opportunity we can create, the more ability we have to shape, and that is such a gift and an opportunity.”

“Anything is possible, you’ve just gotta be smart, be scrappy and get your head in the game.”

“Ignorance is such a gift when you’re trying to start something.”

“Have fun. If you’re not having fun, pivot ...you only have one life.”

Recent Episodes

Episode 75
October 12, 2021

Making a Splash in Alt-Protein

with Jacek Prus is the Co-Founder and CEO of Kuleana
Episode 74
October 5, 2021

The Taste of Sweet Success

with Mayssa Chehata, Founder and CEO of Behave
Episode 73
September 28, 2021

Coffee at Scale

with Michael Mayer, Co-Founder and CEO of Bottomless
View More Podcasts