Brian wants to go "woke" hunting, Phillip identifies socially conscious brands, Digiday launches Modern Retail. PLUS: MailChimp creates a content division because, quote, "why not?" Listen now!

Show Notes:

Main Takeaways:

  • Brian wants to tell all of us about "woke commerce," and he's taken to Twitter to talk about it
  • Will outdoor brands start to cater to hunters and fishers in the counterculture?
  • June is Pride Month (Happy Pride!!), and brands are using their platforms to amplify allyship with the LGBTQAI+ community.
  • Is Target the more socially conscious version of Walmart?
  • Phillip really wants Brian to get hate mail.

Brian (And Only Brian) Wants to Talk About "Woke Commerce.":

Creating Content Around Community: The New/Old Way of Commerce:

Amazon Creates a Credit Card For The Underbanked:

  • When we talk about commerce, we tend to forget that there are populations that may be underserved by a lot of the innovations in commerce, and those store closings (like dress barn) may affect significantly, people in rural areas, and those with considerably less disposable income.
  • Amazon has created a credit card for those with subpar credit, which is in direct contrast to Apple's card partnership with Goldman's Sachs.
  • According to Lauren Thomas of CNBC: "The e-commerce giant partnered with publicly traded bank Synchrony Financial to launch "Amazon Credit Builder" --- a program that lends to shoppers with no credit history or bad credit, who would otherwise be exempt from Amazon's loyalty cards."
  • Phillip and Brian seem to disagree on if this is a good idea.
  • Brian thinks e-commerce is the answer to store closings.
  • The exciting thing about this is that unlike other secured cards Amazon's card comes with some perks, like 5% cashback.
  • Amazon also has special programs who are on EBT or Medicaid, and also have student discounts for Prime.
  • Phillip wonders if this kind of program for vulnerable populations may be a slippery slope to unethical control of people's entire lives.

We love to hear from our listeners: Do you think brands are doing a good enough job of being socially conscious? Do you think Amazon's new program is a good idea? And what's the best example of a brand creating an inclusive community for their customers?

Let us know in the content section on, or reach out to us on Twitter, Facebook, Instagram or Linkedin.\ Any questions, comments or inquiries, can be emailed to, and if you really want to send Brian hatemail, you can do so at

Download MP3 (34.6 MB)