Phillip and Brian deliver on their 2019 predictions - AR is here, where is it heading? Retail wages - are they rising? Brands can finally compete with Amazon - and what about Charitable Commerce? All that and more - PLUS what the "retail apocalypse" was REALLY all about. Listen now!

Show Notes:

Main Takeaways:

  • It's the prediction episode, so hold on to your hats, and suspend your disbelief.
  • 2019 is going to be one big change my mind meme.
  • It's the "year of the customer," and retailers are starting to add value instead of deep discounts.
  • Can Walmart overtake Amazon in online sales?
  • Retail workers will have to adapt to a new skill set, and retail companies will have to pay their workers more.

Is Apple Making All The Wrong Moves in All The Wrong Places?

The End of Boring Retail: The Retail Apocalypse is Still Not a Thing:

  • At NRF Doug Stephens stated that "Millennials don't have a low attention span, they just have a higher sensitivity to things which are boring."
  • This may finally end talks of a Retail Apocalypse because it is all about adaptability for brands, and how they can build an experience for customers in-store and online.
  • And a lot of brands are starting to highlight what this experience should look like, Canada Goose has freezer-esque dressing rooms so that customers can test their outwear against the elements.
  • Phillip makes it clear that he doesn't go into boring stores and a personal favorite retail experience is the coach store where a customer can watch luggage tags engraved in-store.
  • These experiences help the customer feel like they are a part of the brand's community, and it develops a sense of familiarity between company and consumer.
  • This next wave of in-store experience will be the Nordstroms of the world investing in technology that will assistive in the shopping experience.

The Year That Amazon Has To Compete: Also The Year of Walmart:

As Retail Shifts: Higher Wages For a Changing Labor Force:

Charitable Commerce Meets Second-Hand Commerce

Repurposing Retail Space: Building Communities Around Transportation:

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Retail Tech is moving fast and Future Commerce is moving faster.

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